The revamp, brought-about by growth and modernization, aims to provide KMC Solutions a distinct identity apart from its competitors. According to newly appointed Vice-President for Marketing, Riccardo Corsini, “In a growing competitive market, branding becomes a critical component to businesses. Not only does it provide clear competitor differentiation and sense of belonging, it also embodies a business’ promise- one of continuous innovation and increasingly connected customer experience. This is what we aim to consistently develop with the KMC Solutions brand”.
The highlight of the logo revamp was the launch of KMC Solutions’ first billboard ad located along the EDSA Buendia- Kalayaan Flyover. Marketing efforts are in full swing as the company prepares to add new KMCS facilities in Metro Manila within the year.